Up to 25% of direct revenue is lost due to friction across the booking journey.
From search visibility to checkout experience, small gaps compound into missed bookings, higher OTA dependency, and lost trust.
This report uncovers where your direct channel is breaking – and how to fix it.
Up to 25% of direct revenue is lost due to friction across the booking journey.
From search visibility to checkout experience, small gaps compound into missed bookings, higher OTA dependency, and lost trust.
This report uncovers where your direct channel is breaking – and how to fix it.
The 10 friction points you can’t ignore
Direct booking isn’t broken in one place – it’s leaking everywhere.
Across 65+ luxury hotels in APMEA, we identified 10 critical friction points that impact visibility, trust, and conversion.
Your direct channel isn’t underperforming. It’s leaking.
Small gaps across search, pricing, and checkout compound into lost direct revenue.
72%
of hotel websites fail the 3-second load benchmark
44%
hide total pricing until checkout
1 in 3
properties suffers from booking journey disconnects
DIGITAL EVENT
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Hear from AI experts and CX leaders on how contextual intelligence is shaping the future of engagement, decision-making, and growth.
Your direct booking stack has gaps. Here's where to start.
Identify where you’re losing revenue
Benchmark against regional leaders
Fix friction across your funnel
Direct bookings shouldn’t be this hard.
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