Located in Dubai, Donatello Hotel partnered with UNO Direct Stack to turn a fragmented direct booking setup into one connected system. By unifying booking, promotions, and distribution under a single platform, the hotel eliminated manual promotion setup, reduced booking friction, and improved metasearch-driven demand. This shift empowered the team to move from fixing distribution issues to scaling conversion and monetization — resulting in a 3X increase in website conversion and 37% month-on-month growth in direct bookings within the first year.