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Travellers are increasingly asking ChatGPT, Gemini, and Perplexity for hotel recommendations, but most hotel websites aren’t structured for AI to read or trust. This cheat sheet gives you a practical checklist across four areas — hotel data, property page optimisation, SEO, and brand authority — to audit and fix what’s keeping your property invisible in AI search. It also shows how UNO Direct Stack syndicates structured hotel data directly to AI platforms via native MCP, so agents can query your inventory and even complete bookings in real time.