One Vendor. No Connector. No Extra Contract.
61% of hotel bookings in APMEA still go to OTAs at 15-25% commission per stay, and that leakage compounds fastest during peak season. This full-funnel readiness checklist covers 24 items across four stages — getting found organically, capturing paid intent, converting on-site, and locking in direct value through rate parity and loyalty — so hotels can audit their readiness before peak demand hits.