One Vendor. No Connector. No Extra Contract.
Nearly a quarter of travelers used AI tools for trip planning in late 2025, and most hotels aren’t structured to show up in the answers. This research report identifies four patterns common to AI-ready hotel brands, exposes the organizational gaps slowing the rest of the industry down, and lays out four concrete moves hotels can make in the next 90 days to start winning back direct bookings from AI search.